project description


The Weighitz team approached RD Projects for a facelift. They had all the internals and electronics sorted, but the housing was falling flat with the consumers. We needed to create something that considered all of the internal components required for the sensitive weighing technology, while making the end product look sleek and like it belonged as a decorative piece just as much as a functional piece on your kitchen counter or desk space. 

Taking inspiration from the idea of balance in scales, we ended up with this hourglass shape which resonated with the public so well that the campaign on its second run went on to be 320% funded!