The Podo team had already had an incredibly successful campaign with the first version of their stick and shoot bluetooth camera which uses microsuction allowing it to be able to be placed wherever you like to get that perfect shot. It then pairs up with their app on your phone to snap the photo and even take short videos!
They came to us for a redesign of the outer housing of the camera for the new and improved version 2.0 of the Podo while still keeping the overall look that had proved so successful at their initial launch. We did several rounds of conceptual design, including adding in a ring of LED lighting around the lens for a higher quality image. In addition we also worked on finding solutions for improving manufacturing costs by minimizing material wastage and cutting down on empty space within the housing.
Podo 2.0 went on to be 1522% funded on their recent campaign!